2D barcodes have become an integral part of our lives, especially in areas like retail, logistics, and healthcare across Australia. Unlike traditional 1D barcodes, 2D barcodes can hold a multitude of information within a compact space. This piece delves into the widespread types of 2D barcodes in use today, alongside the distinct characteristics that each type brings.

Common Types of 2D Barcodes

Several 2D barcodes are prevalent, each known for its distinct features and utility. Notably common ones include QR codes, Data Matrix, and PDF417. QR codes are highly favoured for marketing and advertisements, given their capacity to store diverse data like URLs, contact details, and textual content. Data Matrix barcodes find their uses predominantly in the manufacturing and logistics sector for purposes such as tracking and inventory management. PDF417 barcodes, conversely, are employed for storing extensive data volumes, including government IDs and drivers' licenses.

QR codes feature a square shape with black modules on a white background, decipherable via smartphones or specific QR code scanners. Data Matrix barcodes consist of a black and white grid of square modules, capable of storing a large amount of data and therefore are ideal for high-density encoding requirements. PDF417 barcodes stand out by holding substantial data, including text, numbers, and images, making them suitable for applications where both data volume and limited space are considerations.

The Future of 2D Barcodes: Digital Link

Digital Link represents the next generation for barcodes. They function as a 2D barcode (typically in QR Code or Data Matrix formats) but are encoded with a Digital Link, connecting users directly to expansive digital product information. Additionally, they can serve similar purposes as traditional 1D retail barcodes (EAN or UPC) when scanned at the point of sale, revealing the product's GTIN, description, and price.

GS1 US forecasts a transition for all USA retailers to adapt their point of sale systems to accommodate 2D barcodes by 2027—a movement referred to as Sunrise 2027. It's expected that retailers globally, including in Australia, will also update their systems accordingly. Since 2021, DataMatrix codes with Digital Link, and QR Codes with Digital Link, have received approval as checkout codes at sales points.

Manufacturers in the USA, Australia, Europe, and globally are beginning to integrate Digital Link 2D Barcodes into their product labeling and packaging (in addition to EAN or UPC barcodes).

Ultimately, Digital Link 2D Barcodes are set to replace 1D retail barcodes (UPC and EAN-13) on product packaging, a shift conceivable only once the bulk of point of sale systems globally are equipped to support 2D barcode technology.  

Get Started with Digital Link 2D Barcodes

2D barcodes serve as a crucial tool for businesses aiming to enhance their operational efficiency and effectiveness. By comprehending the various available 2D barcodes, companies can select the most fitting option for their specific needs and objectives. 

Should you be considering the implementation of Digital Link 2D barcodes within your business, IBN Link offers a solution. Explore their website at https://ibn.link/ for further information on their barcode services and how they can assist in advancing your business.